The online gaming sector has experienced a great explosion over the past couple of years. Tech-savvy developers around the world come up with groundbreaking game ideas every month. Different platforms provide access to these game developers to publish the developed games.
This brought the rivalry in the gaming industry to its head. The last quarter of 2020 saw Tencent, a game development company, generate the highest revenue in the world. Nevertheless, a game can only be considered a success based on its popularity, not just the ingenuity behind its concept.
This poses a problem for video gamers regarding the popularization of their games. The short answer is social media networks. Leveraging the right social media platform to advertise your game will increase your active players.
Here are ways to advertise your online games on social media:
Market on YouTube
YouTube allows you to popularize your game to individuals in various places around the world. Reports released by YouTube revealed that 2 billion monthly users are active on the platform. This represents more than a quarter of the total world population.
Chances are their YouTube ads have influenced the action, adventure, quiz and casino games you download. These ads display games (e.g. action, adventure, casino) that you can also play on your iPhone outside of PCs for gamers who are usually in transit.
If you don’t have a YouTube channel, it would be a good idea to create one. You can start marketing your game on YouTube by using attractive thumbnails to attract various users to your videos. You need to take advantage of the top-notch graphics to excite your audience on how good your online game is.
You need to carefully plan your marketing strategy for your online game. You can start by showing users the most exciting aspect of your online game within the first few minutes of your video. Your video should also include high-quality, lossless audio to add to the overall gaming experience.
Use the video description box on YouTube and include a link to your game to increase your download count.
Leverage Blogs for Online Gaming Promotion
Many people go on the internet to read blogs on different topics. Gamers, in particular, are almost always on the lookout for new games that pique their interest.
You can start taking advantage of blogs by creating your own and writing articles about your online game. Still, it might come with several hurdles as you might have to spend a lot on search engine optimization and copywriters.
Another way is to have a guest post on established platforms to help promote online games. You can link to your game in the blog post to increase your downloads.
You should describe the cool features of your game when creating the post. Your intro should be short and catchy, with hacks given to players.
Use ASO to increase visibility
If your online game is available on smartphones, you can take advantage of App Store Optimization (ASO). ASO improves the visibility of game software in the store. When you upload your game to an app store, you effectively increase its reach to your target audience.
Just as search engine optimization works for websites, so does app store optimization for programs. It’s a way for users to discover your game as they browse app stores. If your ASO technique is excellent, your game will appear at the top of searches and your downloads will increase.
Once your game is live on the App Store, you can encourage your players to rate the game. The more positive the reviews, the higher your visibility through the App Store’s machine learning algorithm.
Chat with gaming influencers
Influencers have revolutionized the way product developers reach their audience. Influencers are good at revealing great products to their followers and thus accumulating lots of followers. Several companies from all sectors use influencers to market their products and services to consumers.
Usually, gamers tend to trust the reviews of their friends and influencers. This can have a positive impact on your download statistics. If you hire a game influencer, you will be sure that their followers will download your game.
Since the widespread use of smartphones and computers, the gaming industry has come under a lot of attention.
However, due to fierce competition, creating a great game is not enough. You need to leverage social media to spread your product.
You can start by using YouTube for marketing, creating or linking to blogs, using ASO for increased exposure, and chatting with gaming influencers.