In a high-profile New Year’s open letter, Square Enix president Yosuke Matsuda touched on a wide range of technologies ranging from “metaverse” to cloud gameplay and AI, but the majority of the letter focuses on a personal enthusiasm for blockchain tokens. While Matsuda doesn’t explicitly say that Square Enix will put NFTs in a specific game, he does say the company is keeping a close eye on the technology and “will step up our efforts to grow a business accordingly, with a view to potentially issuing our own tokens to the future.”
Most notably, Matsuda acknowledges that many people don’t like the idea of tiny, persistent microtransactions becoming a fundamental part of their games. “I realize that some people who ‘play for fun’ and who are currently the majority of players have expressed reservations about these new trends, and that’s understandable,” he wrote.
Despite this, he is wholeheartedly excited about the idea that “token savings” will provide those who “play to contribute” an explicit incentive beyond “personal feelings as inconsistent as goodwill and the spirit of volunteerism.” “. In short, Matsuda views the creative contributions and user-generated content of gaming communities as something that is insufficiently systematized and, presumably, monetized.
Despite these grandiose claims and desires, Matusda provides no evidence or explanation for how blockchain and token technologies can actually implement his grand vision of “decentralized gaming” or “autonomous gaming growth”.
The response to the letter on social media took on a predictably scathing tone, with the majority of people who “play for fun” loudly expressing “their reservations” in various ways. Some note that tokenization of gameplay will allow concepts like “play-to-earn” to take hold in the gaming industry, while others question the environmental impact of blockchain technologies. Others, like our own Wes Fenlon, would like to remind everyone that the Metaverse’s corporate vision is absolute horse hockey.
In the letter, Matsuda only very briefly acknowledges one of these criticisms, noting that “here and there we see examples of overheating NFT-based digital goods exchanges with somewhat speculative overtones, regardless of the observed value. of the content provided This, of course, is not an ideal situation. ” This is a very low-key, and perhaps naive, way of describing the almost entirely speculative nature of the cryptocurrency and NFT market.
Matsuda’s letter is not anomalous in the space of large state-owned companies, which want to be seen by investors as keeping abreast of what might affect their field. You can read the entire letter on the Square Enix company website.