First free-to-play aggregator secures key CCO talent in the form of ex-Playtech chief commercial officer
Inside The Pocket (ITP), the leading free-to-play (F2P) game aggregation platform, has appointed Ruairi Boyle to the new role of Chief Commercial Officer, in a bid to expand its presence and influence in the industry.
Boyle comes to Inside The Pocket after a successful stint at Playtech, where he proved himself in a similar senior business role, having taken the reins as chief business officer of the igaming powerhouse for the previous seven years. There, he diligently built the brand’s reputation in the global gaming markets, with a keen eye for strategy and new sales in the digital and terrestrial international markets.
The Irishman is also an industry veteran in a range of decision-making roles – including at brands such as Ladbrokes, Genting and BoyleSports – where his flair for strategy, business negotiations and product planning for sports betting will help him. gave a prescient player-focused sense around the merits. engagement in sports betting.
Now, Boyle puts those skills to use on the sports betting industry’s preeminent free aggregation platform. He will be responsible for managing ITP’s existing partners – including Low6, Incentive Games, Thunderbite, PunditLeague and BOA Gaming – and ensuring the expansion of Inside The Pocket’s dedicated F2P skills into international territories.
Inside The Pocket is committed to being a flexible customer acquisition and retention tool, driving engagement across a range of games whose formats responsibly acquire and retain customers at low cost, but also remain fully compliant as regulations continue to unfold in all regions, from the United States to Asia. , Africa and Latin America. Its agnostic platform offers a strategic solution that works territory by territory, educating an uninitiated audience with fully integrated games.
Ruairi Boyle, Commercial Director at ITP, said: “I have always based my business relationships on the ability to add value. Working with Hussain at ITP, I have already been hugely impressed with the technical excellence of the games put together as we currently enjoy massive momentum across the industry, from data provider to sportsbook to platform and operators. ICE London provided an early consolidation of this fact. I am absolutely thrilled with our pipeline, alongside our combined sports and sports betting contacts. ITP is trusted, respected and in a tear. I can’t sustain a stronger story than that.
Hussain Naqi, founder and CEO of Inside The Pocket, added: “We were understandably delighted that Ruairi joined the ITP team ahead of ICE London and I’m happy to say we’ve been going since. His experience and Rolodex of contacts in sales and business development are second to none. I am confident that he will be a real asset to ITP and to our entire portfolio of progressive clients, as we seek to expand our global footprint. Therefore, now is an opportune time for new partners to experience how a single integration with ITP can open up the entire free-to-play market.