ICON Park suspends target shooting game in Orlando after online criticism

A laser shooter that lets guests shoot targets from The Wheel at ICON Park in Orlando will be paused for the time being and revamped, the park announced Saturday.

“Some non-guests and community members have said they consider the toy shooter to be insensitive,” said William Wellons of Wellons Communications, who represents ICON Park. “The amusement industry has many similar games that use similar shooting devices, so that’s what we were limited to when exploring the game. However, we believe that a device can and should be designed no offense to anyone in the community. We look forward to leading this new innovation.”

During the revamp, the current version of the Bullseye Blast game will be put on hiatus.

“Just as all electronic games are improved over time, we will pursue a new design that will provide the same level of personalized enjoyment to guests in a way that the whole community can adopt.”

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The game allows players to scan the rooftops of ICON Park from a pod on The Wheel to find 50 strategically pre-selected targets.

“To get the highest possible score, players need to hit as many of them as possible with their laser blaster during the 18-minute ride,” ICON Park described on its website.

The concept did not sit well with many netizens following recent mass shootings in Uvalde, Texas, and a supermarket in Buffalo, New York. One reviewer called the game “mass shooting practice”.

“Ah yes, let’s allow tourists to pretend to shoot a city that has ALWAYS been scarred and traumatized by an act of gun violence,” one person wrote, referring to the devastating terrorist attack at the Pulse nightclub in Orlando in 2016.

Some people, however, have argued that the concept is no different from Buzz Light Year’s Space Ranger Spin at Disney’s Magic Kingdom or Men In Black at Universal Studios.

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