“Blade & Soul” attracted around 7.5 million pre-registrations, a record in South Korea
Seoul: NCSOFT Corporation, a South Korean video game giant, is expected to report improved profits next year thanks to the launch of new titles, analysts said.
The company is set to launch its highly anticipated massively multiplayer online role-playing game (MMORPG) “Blade & Soul 2” on August 26, along with a new addition to its popular Lineage franchise – “Lineage W” – from here. the end of this year.
“Blade & Soul” attracted around 7.5 million pre-registrations, a record in South Korea, and analysts expect the new games to give NCSOFT a much needed boost after a disappointing performance. early this year.
NCSOFT’s net profit fell 51% in the first half of the previous year to 174.5 billion won ($ 147.5 million) due to a lack of new games, Yonhap News Agency reports .
âWith its launch this year, ‘Lineage W’ is expected to be reflected in the company’s performance from 2022,â said Hwang Hyun-joon, analyst at DB Financial Investment.
âNCSOFT is expected to report sales of 3.4 trillion won in 2022, up 24 percent year-on-year, and operating profit of 1.2 trillion won, up 82 percent over the same period. “
The company unveiled the new MMORPG on Thursday, which aims to target a global audience beyond the franchise’s focus on South Korean gamers.
The game will incorporate a real-time artificial intelligence translation system to enable communication between gamers around the world and cross-platform gaming for PCs and consoles, including Sony’s PlayStation 5 and Nintendo Switch.
The translation system will likely help the game reach a larger audience in Western markets, according to Kim Jin-gu, analyst at KTB Investment & Securities.
The launches come amid fierce competition between MMORPGs in South Korea.
Kakao Games Corp., the games unit of online messaging giant Kakao Corp., recently dethroned NCSOFT’s “Lineage M” as the top-grossing game on the Google Play Store in South Korea with the release of his MMORPG “Odin: Valhalla Rising” in June.
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